Will GDPR affect cold emailing?

We have been getting a lot of questions around the impact of GDPR on cold sales email. This is a particularly huge burden on small teams who are simply trying to keep their business alive.

To address this, we created a short summary of what we have learnt on the topic so far from multiple customer and vendor interviews as well as continuous research on this topic. Please check back on this post as we will keep updating it. Also, do let us know if there is anything that you would like to add by contacting us at info@actionable.me.

Disclaimer: we are not lawyers.

What is GDPR? 

Governments from around the world have established regulations to protect their citizens from unsolicited emails and privacy and data breaches. It becomes enforceable from 25 May 2018. It’s main purpose is a better protection of personal data.

What is cold emailing? 

A cold email is an unsolicited e-mail that is sent to a receiver without prior contact or a request for information previously.

Will cold emailing still be legal? Yes in most cases but you need to follow a few rules.

What to focus on? 

Every country has their own regulation so where do you start?

Our view (and this seems to be shared across other vendors) is that Relevance is key. If you mass-email random people with random content, you will get in trouble. This is why sending to right content to the right people will become more and more important moving forward. You need to be able to explain to someone why you are reaching out to them and why you think that your product or service would be relevant.

If you comply with specific local laws and make the effort to write relevant content to potential customers that could reasonably be interested in what you have to say, you’re clear.

In all cases, you need to:

  1. Clearly identify the sender so people understand who is emailing them.
  2. Have a clear and descriptive email topic.
  3. Personalise your email and content
  4. Have an unsubscribe option! If you don’t know how to do this, actionable.me will allow you to add an unsubscribe option to all your emails easily (start here)!
  5. Include a legitimate physical address
  6. Keep up-to-date records and an audit trail of opt-ins and opt-outs. GDPR (39) – “Every reasonable step should be taken to ensure that personal data which are inaccurate are rectified or deleted.” Your records must be kept accurate, if an E-Mail bounces you’ll need to enrich or remove it.

Further reading

Here is the list of main anti-spam laws and regulations:

  • United States: CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act)
  • Canada: CASL (Canada’s Anti-Spam Law)
  • Australia: Spam Act 2003
  • EU: GDPR (General Data Protection Regulation) in May 2018

Current laws in some of EU countries:

Add an unsubscribe link to your emails.

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How to add a Call-to-Action (CTA) to an email

The most important part of any campaign is the call-to-action (read more). A great CTA can direct users, get them to take a desired action, improve conversion rates, and ultimately help your campaign (email, website, blog, landing page, banner, …) achieve its defined objectives.

actionable.me can help you build and add beautiful CTAs in seconds.

Get started today:

  1. Download our Gmail Extension and create a free account with 1 click here
  2. Compose a new email
  3. Add actionable.me CTA’s to your email

Get started in seconds


Get more responses to your sales emails

The purpose of writing an email to someone is usually to get a response.

However today, a person’s average attention span is around 6 seconds and most email content is consumed on mobile. It is almost impossible for someone to read an email from a person that they don’t know, understand if the email is about something that is relevant and type up a response in 6 seconds.

Here are 4 actionable tips on how to increase response rates:

1. Make it easy for people to respond to you – actionable.me will allow your customers to respond to your emails with one single click – get started here

2. Use short sentences – make your content easy to understand in seconds.

3. Include a question – if you don’t ask for anything, there is nothing to respond to.

4. Optimize your email subject line – if your email isn’t opened, it will not be responded to.

These 4 tips will improve your overall response rates but it is important that you also build a feedback loop to understand why people might be ignoring your emails (read more here).

Get started with actionable.me today and make it easy for people to respond to you!

The CTA is the most important part of your campaign

72% of B2B marketers say creating engaging content is their top priority. – Alex Sobal, Content Specialist at Weidert Group

Content is expensive

Companies are spending increasingly more time, resources, and effort making the perfect content and promoting it.

But what are consumers going to do with that content? How should they engage? What is the next best action for them to take? How will your team be notified and follow up in real-time?


The most important part of a campaign is the call-to-action

What is a call-to-action? In marketing terms, the definition of a call-to-action (CTA) is:

An instruction to the audience to provoke an immediate response, usually using an imperative verb

Common examples of call to actions include: “Call now,” “Find out more,” or “Visit a store today.”

A great CTA button can direct users, get them to take a desired action, improve conversion rates, and ultimately help your campaign (email, website, blog, landing page, banner, …) achieve its defined objectives.


Make it easy for people to take action on your content

actionable.me allows you to design, test and deploy perfect CTA templates to all of your campaigns. This will allow you to standardise, manage, scale and measure your companies call-to-actions. Actions can be tracked, attributed and routed to the right teams to ensure the right level of follow up.

If you get your call to action right, you will see your conversion rates go up. Test, tinker, review, and repeat until you find a formula that works for you.

Here’s an example of one of our CTAs

Would you like to know more about actionable.me?

Improve your Glassdoor ratings

Change is hard

If your company has recently been forced to let a bunch of people go, you might start seeing negative reviews pop up on employee review sites like Glassdoor. This can and will happen naturally, even to the best organisations.
Negative reviews on Glassdoor have been proven to affect the hiring process. In one study, 60% of job seekers said that they would not apply to a company with a one-star rating1.

What to do with negative reviews

There are a number of best practices when responding to negative reviews. But as with most problems, prevention is better than reaction.
Asking your current employees for reviews & feedback can proactively prevent future negative reviews & increase the number of positive reviews.

Asking for reviews & feedback

actionable.me can help you ask for reviews & feedback to improve your Glassdoor rating:

Choose the best time to ask

Start by finding out how likely your employees are to recommend working at your company to their friends. actionable.me makes it simple for you to design and embed surveys into every day emails. This way you can chose the best time to ask this question (e.g. after positive news).

actionable.me template – eSat

Receive positive feedback

If the response is that they would recommend working at your company, then this is the perfect time to ask your employees to rate your company on Glassdoor. actionable.me can suggest this to your employee after they clicked on “Definitely”.


actionable.me direct response


Handle negative feedback

If the response is “Probably not”, directing them to Glassdoor might not be recommended. Instead you can ask for more details on why the employee is disastisfied.
Implementing changes based on this feedback can potentially change the trajectory for this employee. Rather than remaining silent and then possibly leaving a negative Glassdoor review in the future if they were to leave the company, you can now begin to implement changes based on their feedback.


actionable.me landing page


Get started today by contacting info@actionable.me or download actionable.me.


Get instant feedback on new feature releases

In UserVoice’s survey of Product Managers, it was found that customer support is involved in product development only 58% of the time.

Customer feedback is critical for building better products

Product management is one of the most challenging roles in a company. Everyone you meet will have an opinion to share with you, or something they want your product to do: your colleagues, friends, customers and prospects. Not only do you have to listen to their opinions, but you also have to find a way to collect this feedback, log, prioritise and act on it (or not). This becomes exponentially harder the more you have customers.

Customer Success and Support teams can help

The good news is that the members of your customer success organisation spend 40 hours a week talking to the people you want to hear from. Your job now becomes to empower them with the tools they need to ask the right questions and then feed those answers back to you in a structured and actionable way.

actionable.me template: product feedback

actionable.me helps you get better feedback faster

“In this age of quick actions seen on all major social networks, actionable.me allows us to engage with our customers in ways they want and expect. This ultimately helps us understand them better and drive adoption of our product.” – Josh Sugarman, Senior Client Partner at Spredfast

actionable.me helps you ask for feedback in the right ways and at the right time.  By inserting customisable actions into your Customer Success team’s day-to-day emails, these actions help you both gather feedback, and also help get your customers to use your new functionality in the first place by driving them back to your product.

These templates can be created by a product team whenever a new feature is released, and then feedback distributed to the entire team within seconds. Once you start getting responses, actionable.me allows you to automatically share this feedback with your entire team, in real-time, using our new Slack integration.

actionable.me: slack integration


Contact us to get started: info@actionable.me or click here


actionable.me + Spixii = ❤️ X 🤑

Today we’re proud to announce a new partnership between actionable.me and Spixii.

actionable.me makes email actionable by inserting smart actions into the content of every email you send. This boosts response rates and helps sales teams build their pipeline, ask prospects and customers hard questions and find out why people are ignoring their emails.

Spixii is changing the future of the insurance and financial industry by re-designing and automating innovative, digital, customer-centric experiences using AI and Chatbots.

By combining services, we are delivering delightful experiences to end-users and increased response and conversion rates to businesses.

Contact us at info@actionable.me or click here to get started in seconds.



Twied is now actionable.me

Hi all,

We have renamed our company to actionable.me because we make email actionable.

We want our product to be as simple as possible for people to understand, use and explain. That has to start with our name.

Making emails actionable is just the first step on our journey to optimize business communications.

Feel free to reach out to us at info@actionable.me for any questions as we transition from Twied to actionable.me.

Many thanks,




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