actionable.me Blog

6 Tips For Writing Effective Cold Emails

6 Tips For Writing Effective Cold Emails

Cold email outreach is an important part of any outbound sales strategy. When sending cold emails, the content and structure of the email body will greatly affect the response rate. Since the average person spends 10 seconds reading an email, you need to be wise with the content you include. After sending thousands of cold emails and talking to some of the most successful users […]

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How to Send Cold Emails That Get You New Customers

How to Send Cold Emails That Get You New Customers

At actionable.me, we get the majority of our new customers through cold email outreach. We get asked a lot about how we do this so we decided to write a simple blog post detailing our process, including the tools we use and why we do things the way we do. After sending out thousands of cold emails, our experience has shown that personalisation beats volume […]

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actionable.me 2.0 is out

actionable.me 2.0 is out

actionable.me, has just releases a huge platform update. Would love to know what you think in particular if there are things that you don’t like about it. Our tool helps people: Manage their contacts Create templates Send out personalised emails at scale Our customers use us to send updates to their customers and to reach out to people that they have never contacted before. Watch a quick demo of […]

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Will GDPR affect cold emailing?

Will GDPR affect cold emailing?

We have been getting a lot of questions around the impact of GDPR on cold sales email. This is a particularly huge burden on small teams who are simply trying to keep their business alive. To address this, we created a short summary of what we have learnt on the topic so far from multiple customer and vendor interviews as well as continuous research on […]

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How to add a Call-to-Action (CTA) to an email

How to add a Call-to-Action (CTA) to an email

The most important part of any campaign is the call-to-action (read more). A great CTA can direct users, get them to take a desired action, improve conversion rates, and ultimately help your campaign (email, website, blog, landing page, banner, …) achieve its defined objectives. actionable.me can help you build and add beautiful CTAs in seconds. Get started today: Download our Gmail Extension and create a free […]

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Get more responses to your sales emails

Get more responses to your sales emails

The purpose of writing an email to someone is usually to get a response. However today, a person’s average attention span is around 6 seconds and most email content is consumed on mobile. It is almost impossible for someone to read an email from a person that they don’t know, understand if the email is about something that is relevant and type up a response […]

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The CTA is the most important part of your campaign

The CTA is the most important part of your campaign

72% of B2B marketers say creating engaging content is their top priority. – Alex Sobal, Content Specialist at Weidert Group Content is expensive Companies are spending increasingly more time, resources, and effort making the perfect content and promoting it. But what are consumers going to do with that content? How should they engage? What is the next best action for them to take? How will your […]

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Find out why people are ignoring your emails

Find out why people are ignoring your emails

Rejection is part of the job When joining a new company, you generally get an onboarding session to welcome you to the team and get you up to speed. During this session, you learn everything about your new company, it’s products, successes and incredible customers. You leave the session feeling pumped, thinking to yourself: “We have the best product and services in the world and […]

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Build your pipeline with referrals from existing customers

Build your pipeline with referrals from existing customers

“Referral selling has a minimum of a 50 percent conversion rate” – Joanne Black Owner, No More Cold Calling. When starting to build a pipeline, very few sales teams look to existing customers to source leads. Instead, they often start with buying contact lists, hiring external consultants and going through industry event websites to see if there are any easy leads to pick up on. […]

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Ask your prospects and customers the hard questions

Ask your prospects and customers the hard questions

“Up to 60% of deals in sales pipelines are currently not being lost to the competition, but to the status quo. Buyers who end up doing nothing.” – IT Marketing World Yes or No? Are you really going to buy from me? Sales teams need to nurture their prospects and ask the right questions early on in order to get to this answer as quick as […]

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