Hi there, Today we are sharing some sad news about actionable.me. On Monday July 15th, 2019 the actionable.me platform will be shutting down and will no longer be operational. As a team, the decision to shut down has been a tough one and not one that we have made lightly. Unfortunately, recent changes in the Gmail API would force us to undergo technical assessments that would cost up to $USD […]
Creating an ideal customer profile is one of the most important things you can do for your business. An ideal customer profile will help you focus your marketing & sales efforts by clearly defining who your product or service is targeting. When done right, an ICP will prevent you from chasing unproductive leads, creating the wrong offerings, and using the wrong messaging. This post will […]
When sending cold emails the email subject line is the first thing your recipient sees. A well crafted subject line can grab the attention of your recipient and compel them to read further. In fact, 35% of email recipients will open an email based on the subject line alone1. This makes choosing the right subject line a critical factor that will influence your open rates. “Subject […]
In April 2018, Google rolled out a major design overhaul to their Gmail service. Several new features were introduced including one that Google has named Nudges. Nudges move certain emails to the top of your inbox and suggest that you take an action on each of these emails. There are two types of actions that will be suggested depending on the email: Reply: Google will suggest […]
Growing a startup is infinitely harder than starting one. This is especially true for startup founders with an Engineering background, who commonly do not have Sales or Marketing experience. Whilst most startups are able to launch a product or service within months, many startups will find growing and scaling their biggest challenge. If you’re starting a company, chances are you can build a product. Almost […]
![6 Steps to Sending Cold Emails That Get You New Customers [Infographic]](https://www.actionable.me/blog/wp-content/uploads/2018/07/6-steps-infographic-blog-post-300x157.png)
At actionable.me, we get the majority of our new customers through cold email outreach. We get asked a lot about how we do this so we decided to create a simple, easy to follow infographic that will guide you through our process. To learn more about each step, read our detailed guide here. Do you have any other cold email tips? Leave a […]
SaaS startup founders are constantly performing multiple jobs on a day to day basis. This is natural as there’s a lot to do and you cannot always hire dedicated people for each role. Sales and Lead Generation might be one of the things that ends up on your to-do list. And if you have given this a go, you know that it’s a daunting process. […]
Cold email outreach is an important part of any outbound sales strategy. When done well, cold email is an excellent way to acquire top of the funnel prospects and customers. Reply rates are the golden metric of cold emails as they measure how many recipients were interested enough to respond. When sending cold emails, reply rates are greatly affected by the content and structure of […]
At actionable.me, we get the majority of our new customers through cold email outreach. We get asked a lot about how we do this so we decided to write a simple blog post detailing our process, including the tools we use and why we do things the way we do. After sending out thousands of cold emails, our experience has shown that personalisation beats volume […]
We have been getting a lot of questions around the impact of GDPR on cold sales email. This is a particularly huge burden on small teams who are simply trying to keep their business alive. To address this, we created a short summary of what we have learnt on the topic so far from multiple customer and vendor interviews as well as continuous research on […]
