The CTA is the most important part of your campaign

The CTA is the most important part of your campaign

72% of B2B marketers say creating engaging content is their top priority. – Alex Sobal, Content Specialist at Weidert Group

Content is expensive

Companies are spending increasingly more time, resources, and effort making the perfect content and promoting it.

But what are consumers going to do with that content? How should they engage? What is the next best action for them to take? How will your team be notified and follow up in real-time?


The most important part of a campaign is the call-to-action

What is a call-to-action? In marketing terms, the definition of a call-to-action (CTA) is:

An instruction to the audience to provoke an immediate response, usually using an imperative verb

Common examples of call to actions include: “Call now,” “Find out more,” or “Visit a store today.”

A great CTA button can direct users, get them to take a desired action, improve conversion rates, and ultimately help your campaign (email, website, blog, landing page, banner, …) achieve its defined objectives.


Make it easy for people to take action on your content allows you to design, test and deploy perfect CTA templates to all of your campaigns. This will allow you to standardise, manage, scale and measure your companies call-to-actions. Actions can be tracked, attributed and routed to the right teams to ensure the right level of follow up.

If you get your call to action right, you will see your conversion rates go up. Test, tinker, review, and repeat until you find a formula that works for you.