6 Tips For Writing Effective Cold Emails

6 Tips For Writing Effective Cold Emails

Cold email outreach is an important part of any outbound sales strategy. When done well, cold email is an excellent way to acquire top of the funnel prospects and customers. Reply rates are the golden metric of cold emails as they measure how many recipients were interested enough to respond. When sending cold emails, reply rates are greatly affected by the content and structure of […]

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How to Send Cold Emails That Get You New Customers

How to Send Cold Emails That Get You New Customers

At actionable.me, we get the majority of our new customers through cold email outreach. We get asked a lot about how we do this so we decided to write a simple blog post detailing our process, including the tools we use and why we do things the way we do. After sending out thousands of cold emails, our experience has shown that personalisation beats volume […]

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Will GDPR affect cold emailing?

Will GDPR affect cold emailing?

We have been getting a lot of questions around the impact of GDPR on cold sales email. This is a particularly huge burden on small teams who are simply trying to keep their business alive. To address this, we created a short summary of what we have learnt on the topic so far from multiple customer and vendor interviews as well as continuous research on […]

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