8 Tips to Become a Cold Email Power User

8 Tips to Become a Cold Email Power User

In this article we’ll provide tips on how you can leverage some of the more powerful features of actionable.me to increase open & reply rates. We’ll also provide links to some resources that will help you write more effective cold emails. Here’s a breakdown of the topics we’ll cover:

 

5 Ways to Master Powerful actionable.me Features

 

3 Resources to Help You Become a Cold Email Rockstar

 

Scheduling Email Delivery Times

Why should I use this feature?

Several studies have shown that email open rates are affected by the time & day that an email is delivered to the recipient’s inbox. Coschedule looked at 10 different studies and concluded that:

The Best Day To Send Email

  1. Tuesday – the majority of the 10 studies concluded that Tuesday was the #1 best day to send emails
  2. Thursday – if you send two emails a week, Thursday is the best choice to send the 2nd email
  3. Wednesday – Wednesday ranked in 2nd place in several studies as the best day to send emails

The Best Time To Send Email

  1. 10am/11am: late mornings were found to be the best time for getting email opens
  2. 8pm – midnight: late nights tend to get more clicks and opens as people check their email before going to bed
  3. 2pm: the “post-lunch” distraction phase – people check there emails after lunch as they are looking for distractions or are not ready to resume their full work flow
  4. 6am: because 50% of people begin their day by reading email in bed

Do remember to take into account that an open does not necessarily equate to a reply, especially when it comes to the time of the day. For example, people opening their email early in the morning at 6am might not be as likely to reply as they may be skimming through their inbox, whereas someone opening an email at 2pm after lunch might be in front of their computer and more ready to type a response.

And as always, it is also important to take into account context. These trends won’t necessarily apply to all industries & countries due to cultural norms that may result in different working culture or schedules.

How do I use it?

Scheduling email delivery times in actionable.me is a simple process and can be configured per email campaign. To do this:

1. Create a new email campaign by navigating to Email campaigns > Create campaign

2. Enter a campaign name and any other details as you normally would on the Campaign details section of the first tab (1. Setup Campaign)

3. In the Delivery schedule section of the first tab, select a delivery timezone & the days/time ranges that you’d like your emails to be sent during.

In the below example my emails will be delivered on Tuesday & Wednesday (the best days to send cold emails) between 10am-11am (the best times to send cold emails), based on the Australia/Sydney timezone since my recipients reside in Australia.

 

Scheduled email delivery times - actionable.me

 

Automating Email Follow Ups

Why should I use this feature?

Follow ups have been shown to increase reply rates by moving your original email back to the top of your recipient’s inbox. If you don’t receive a reply to your first email, sending follow ups will increase the chances of a reply by up to 46%.

How do I use it?

To create automated follow ups in actionable.me:

1. Create a new email campaign by navigating to Email campaigns > Create campaign

2. Enter a campaign name and any other details as you normally would on the the first tab (1. Setup Campaign)

3. On the second tab (2. Compose Email) enter an Email Subject & Content for the first email in your sequence

4. Click the Add follow up email button to add follow up emails in your sequence, be sure to:

  • Select the number of days to wait before sending the follow up, by default actionable.me will wait 3 days before following up to an email that your recipient has not responded to
  • Select whether the follow up should be sent as a reply to the previous email in the sequence, or as a new separate email

Automate follow up email - actionable.me

 

Inserting Personalised Fields & Fallback Values

Why should I use this feature?

Personalised emails have been shown to deliver 6x higher transaction rates. This means increases in open, reply, & click rates. Personalisation helps you build rapport with your recipient, which is important in cold email as you do not yet have a personal relationship with them.

How do I use it?

To insert personalised fields into an email campaign:

1. Create a new email campaign by navigating to Email campaigns > Create campaign

2. Enter a campaign name and any other details as you normally would on the the first tab (1. Setup Campaign)

3. On the second tab (2. Compose Email) click the Insert button and then Personalised field

Insert Personalised Field - 1

4. Select the personalised field you would like to add to your email content and add a Fallback value if required (more details on Fallback values in the next section)

Insert Personalised Field - 2

5. Click Insert. The personalised field will now be added to the content of your email.

 

Besides contact information like the recipient’s Name, Company, or Job Title, personalisation can also include a small piece of information about the recipient such as:

  • Something they published recently on LinkedIn/Twitter/Blog
  • A recent achievement
  • Anything else that is unique to the recipient

Often this type of personalisation involves a unique sentence or two for each recipient. Custom Fields in actionable.me are a great place to store this personalised information. For instructions on how to store personalisation information in Custom Fields, refer to this guide.

Fallback values

Fallback values can be used to provide default text when a contact does not have information stored for a personalised field. For example, let’s say we have a contact named John Doe, but we do not have his Company Name. The following personalised email content would output blank values for the *{company_name}* personalised field:

Personalised Field Fallback Value (Missing)

John would receive an email that looked like this:

Hi John,

We're contacting you because our product can help  increase sales by 10x.

That’s not ideal – the company name is totally missing and there are two blank spaces between the words “help” and “increase”.

Fallback values allow us to specify default text in the scenario that the contact is missing information:

Personalised Field Fallback Value Modal

 

Personalised Field Fallback Value

Since we don’t have John’s company name, the fallback value “your company” would be used in the email he receives:

Hi John,

We're contacting you because our product can help your company increase sales by 10x.

 

 

Tags – Organising Your Contacts

Why should I use this feature?

If you’ve ever tried to manage a CRM or any other database of contacts before, you know that this process can quickly become messy and untidy.

actionable.me allows you to tag one or multiple contacts at a time and bucket them into lists. After you have tagged a contact, you can create email campaigns specifically for these tags. This helps keep your contact database organised, and will enable you to send targeted email updates.

How do I use it?

To add a tag to a contact:

1. Go to the Contacts screen.

2. Select the contacts that you would like to tag by ticking the checkbox next to their name.

3. Click on the Tag button that appears in the top menu above the contact list.

4. In the tag modal, select an existing tag from the list or create a new tag by typing into the search/create text box and clicking Create new tag.

5. Click the Done button.

 

Here are some example tag groups commonly used by different actionable.me users:

 

Founders

It can be difficult for Founders to keep track of all the conversations they have had. Founders commonly perform multiple jobs (sales, product, marketing, admin) on a day to day basis, and keeping things organised is critical to their success.

Using tags in actionable.me will allow Founders to organise their contacts in a way that makes a lot of tasks easier to automate and manage day-to-day:

  • Announce new feature releases to customers
  • Send new use cases to influencers
  • Keep investors up to date with recent progress
  • Send company updates to employees

Sample tag structure:

  • Competitors
  • Customers
  • Employees
  • Influencers
  • Investors
  • Partners
  • Prospects

 

Sales

The most successful sales people we have seen over the last two years are the ones who do two simple things:

  1. Understand their customers
  2. Follow-up

A major pain point of a lot of sales people is remembering the next action to take with each of their prospects. Systemising this process goes a long way in making sales people more successful.

If you’re in sales, using tags in actionable.me will allow you to score each prospect you have reached out to. You can even do this post-campaign on our Stats screen in bulk by selecting contacts based on their response to your latest email campaign (no reply, opened, replied, unsubscribed) and adding tags in bulk.

Sample tag structure:

  • Tier 1 – Warm
  • Tier 2 – Interested
  • Tier 3 – Nurture
  • Tier 4 – Cold
  • Tier 5 – Do not contact
  • Tier 6 – Uses competitor

 

 

BCC to CRM – Keeping All Your Systems In Sync

Why should I use this feature?

The BCC to CRM feature allows you to set a default BCC address on all emails sent via actionable.me. Using this feature, you can BCC your CRM system (such as SalesforceInsight.ly, or HubSpot) so that it keeps a record of cold emails you send out to each of your contacts.

How do I use it?

1. Click on Profile in the left hand menu.

2. Add any email addresses you need to in the Bcc email to CRM address setting. If you have multiple email addresses you’d like to BCC, use a semicolon (;) to separate them.

For information on how to find the BCC to CRM email address for your specific system, refer to your CRM vendor’s documentation or follow one of the below guides that we have written:

 

3 Resources to Help You Become a Cold Email Rockstar

 

 

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