Background was founded in 2016 with the mission of optimizing business communications. helps companies interact at scale with people in useful, lovable and personal ways. The first step on this journey is making email actionable.

Today’s corporate communications are very often one way blasts (AKA spam). They tend to be about what is in it for the company who is sending the messages rather than how vendors can help prospects. wants to put an end to generic marketing websites, landing pages and newsletters.

The solution helps inside sales teams in SaaS companies:

  • Increase response rates on emails
  • Qualify prospects
  • Find out why people are ignoring emails

Marketing teams and customer success teams:

  • Get feedback
  • Promote new functionality

Founding team



  • #ffae2e – orange
  • #f7751f – logo orange
  • #233646 – dark blue



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